Publication detail

Building up an image of small companies

ZVONEK, M.

Czech title

Budování image u malé firmy

English title

Building up an image of small companies

Type

Chapter in a book

Language

cs

Original abstract

Úvaha o budování image u začínajících malých firem. Design – teorie – praxe.

English abstract

Contemplation of building up an image of starting new companies. Design – theory – practice.

Keywords in English

The development of a new product, image, design

Released

2006-10-01

Publisher

Professional Publishing, Praha

Location

FNK UTB Zlín

ISBN

80-7318-394-3

Book

Marketingové komunikace a image

Pages from–to

116–119

Pages count

4

BIBTEX


@inbook{BUT55127,
  author="Miroslav {Zvonek}",
  title="Budování image u malé firmy",
  booktitle="Marketingové komunikace a image",
  year="2006",
  publisher="Professional Publishing, Praha",
  address="FNK UTB Zlín",
  series="FMK UTB 2006",
  edition="5",
  pages="116--119",
  isbn="80-7318-394-3"
}