Publication detail

Magic formula of image

RAJLICH, J.

Czech title

O zaklínadlu imidže

English title

Magic formula of image

Type

Chapter in a book

Language

cs

Original abstract

Kapitolak o dvou současných fenomenech nmarketinkové komunikace a jejich vztahu: o imidži a designu

English abstract

Chapter – article about two comntemporary fenomenons of marketing communication: Image and design

Keywords in English

design, image, corporate identity, brand design

Released

2006-10-31

Publisher

UTB ve Zlíně

Location

Zlín

ISBN

80-7318-394-3

Book

Marketingové komunikace a image

Pages from–to

131–136

Pages count

6

BIBTEX


@inbook{BUT55327,
  author="Jan {Rajlich}",
  title="O zaklínadlu imidže",
  booktitle="Marketingové komunikace a image",
  year="2006",
  publisher="UTB ve Zlíně",
  address="Zlín",
  series="Malá edice FMK UTB",
  edition="1",
  pages="131--136",
  isbn="80-7318-394-3"
}