Detail publikace
Implementation of brand on industrial products
ZDVIHALOVÁ, M. ONDRA, M. SOVJÁK, R.
Anglický název
Implementation of brand on industrial products
Typ
Stať ve sborníku v databázi WoS či Scopus
Jazyk
en
Originální abstrakt
Brand identity is one of the key elements in communication between brand and customer. In this article we examine how brand identity is implemented on several industrial products of Zbrojovka Brno. Brand of Zbrojovka is communicated mainly through variety of logos. They bear industrial characteristics which are easily recognizable and have not changed during company’s nearly 100 years history. These characteristics may be guides for designers how to create strong brand logo.
Klíčová slova anglicky
brand, industrial product, logo, Zbrojovka
Vydáno
2015-09-09
Nakladatel
Slovak University of Agriculture in Nitra
Místo
Nitra, SK
ISBN
978-80-552-1377-4
Kniha
Book of Proseedings of 56th International Conference of Machine Design Departmens
Strany od–do
266–271
Počet stran
6
BIBTEX
@inproceedings{BUT118006,
author="Markéta {Zdvihalová} and Martin {Ondra} and Richard {Sovják}",
title="Implementation of brand on industrial products",
booktitle="Book of Proseedings of 56th International Conference of Machine Design Departmens",
year="2015",
series="1.",
pages="266--271",
publisher="Slovak University of Agriculture in Nitra",
address="Nitra, SK",
isbn="978-80-552-1377-4"
}